The average house price across Great Britain according to Rightmove
If you've got roughly £378,000 to spend on a house right now — the current UK national average asking price — your options look wildly different depending on your postcode.
In parts of Scotland or the North East of England, that budget could land you a spacious four-bedroom detached house with a garden. Head south to London, and the same money buys a one-bedroom flat — or in some boroughs, just a studio.
That's the picture painted by new regional analysis from property portal Rightmove, based on its House Price Index data for June 2026. Rightmove grouped current listings by local authority, property type, and number of bedrooms to work out what the average national budget actually translates to on the ground, region by region.
The regional breakdown
Here's roughly what that £378,000 average buys across Great Britain's regions:
| Region | Typical property |
|---|---|
| North East | 4-bed detached |
| Scotland | 4-bed detached |
| East Midlands | 4-bed semi-detached |
| North West | 4-bed semi-detached |
| West Midlands | 4-bed semi-detached |
| Wales | 4-bed semi-detached |
| Yorkshire and The Humber | 4-bed semi-detached |
| East of England | 3-bed semi-detached |
| South East | 3-bed flat |
| South West | 3-bed flat |
| London | 1-bed flat |
Why the gap is so wide
A few things are driving this divide:
Space follows price, not the other way round. In lower-priced regions like the North East, Yorkshire, and parts of Scotland, sellers can afford to offer more square footage — and more bedrooms — for the same money that barely covers a one-bed flat in the capital.
London is in a category of its own. Even within London, there's a big spread: boroughs like Tower Hamlets and Hackney see the average budget stretch only as far as a studio, while other parts of the city offer more breathing room for the same price.
Local hotspots buck the regional trend. It's not just about broad regions — specific towns and boroughs can offer outsized value. North Lanarkshire in Scotland, for example, was flagged as one of the best-value areas in the whole study, with five-bedroom detached homes averaging around £376,000 — only slightly above the national average asking price, but for a much bigger home than most buyers would get anywhere else in the country.
Tax and process differences matter too. Scotland and Wales run their own property transaction taxes (Land and Buildings Transaction Tax, and Land Transaction Tax, respectively) rather than English stamp duty, and Scottish prices are typically quoted as "offers over," so cross-border comparisons aren't perfectly like-for-like.
What this means if you're house hunting
If you're flexible on location, this kind of regional gap is worth factoring into your search — particularly if remote or hybrid work means you're not tied to a specific city. Buyers who are willing to look at commuter towns, or slightly further afield within their target region, can often find noticeably more space or value than sticking to the most obvious, high-demand areas.
Affordability pressures are clearly shaping decisions across the board. Rightmove's own commentary on the data noted that buyers today are weighing up value more carefully than in previous years, comparing what their budget can realistically achieve in different places before committing.
Data and analysis referenced in this article are based on Rightmove's House Price Index (June 2026). Read the original Rightmove research for the full regional breakdown, including local authority-level figures and example properties.
